The Perks and Perils of Live Video for Healthcare Marketing

Live video is not for the faint of heart. Consider the jaw-dropping gaffe at this year’s Academy Awards, when Warren Beatty got the wrong envelope and broke the hearts of the La La Land producers.

So why does the social media team at Children’s Hospital of Wisconsin love live video? “When you’re forced to walk that tightrope, when you’re forced to perform without a safety net, that’s really the power of live video,” says Korre Johnson, digital engagement manager.

Korre Johnson, digital engagement manager, Children’s Hospital of Wisconsin

But it’s not the thrill-seeking aspect of performing death-defying feats that keeps them going. It’s the results they get. Johnson and his colleague, digital engagement coordinator Courtney Rademann, dipped their toes in the water in late 2015, using Periscope to feature life inside the NICU during National Prematurity Awareness Month. The result was a big splash, with an online article in People Magazine promoting the live event.

For more on the impressive results Johnson and Rademann have achieved by going live, as well as some of the stressful last-minute snags, read the full article now:

The Lure of Live Video—Are You Ready to Take the Leap?

Best regards,
Matt Humphrey
President