Is Video Right for You? Three Ways To Tell.
You see them everywhere — on TV, social media, billboards, and even your doctor’s waiting room. Videos.
It’s no surprise that many organizations are turning to videos to connect to consumers. Insivia, an Ohio-based marketing agency, reports that viewers retain 95 percent of a message when they watch it in a video, compared to 10 percent recall when reading it in text.
According to a 2014 survey, 40 percent of consumers said they would rather watch a brand video than read the same information. Even a brief interaction with a video can trigger this response, making a significant impact. In healthcare, the opportunities to present compelling real-life stories filled with emotion and innovation are boundless.
“Everybody loves video; it can be very, very powerful. But it has to be used correctly,” says Denise Roberts McKee, chief story strategist of About Face Media, a Wisconsin-based video agency that focuses on documentary-style film production. In addition to working with brands in healthcare and other industries, the agency has an independent film sister company in California that has produced feature-length documentaries for Netflix and Hulu.
Before embarking on a video project, McKee says it’s crucial for organizations to determine if a video project is right for their strategic goals. She says there are three critical questions organizations need to answer before they start doing any video.
To learn what they are, read the full article now: Using Documentary Storytelling to Tell Your Hospital’s Brand Story
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