How Accessible Is Your Website?
// By Jane Weber Brubaker //
What if 20 percent of your website visitors were prevented from fully engaging with your content, or found it just too frustrating to spend much time on your site? Web design has come a long way toward making digital experiences more consumer-friendly, personalized, and mobile-friendly. But unless you’ve experienced what it’s like to interact with web content without the benefit of one of your senses, you can’t fully appreciate how challenging it can be for people with disabilities.
Web accessibility is more than just “the right thing to do.” For hospitals and other covered entities, it’s the law, and compliance with new regulations will be mandated as of early 2018 (see sidebar).
How accessible is your hospital’s website?
Main Line Health in Philadelphia had some catching up to do, even after a site redesign. Here, we’ll share its journey, and what you need to know to conform to accessibility guidelines.