Not Just a Physician Directory: Two Hospitals Get More Bang for Their Buck Using Healthgrades Multi-Channel Marketing PlatformCitrus Valley Health Partners in California wants to drive volume to service lines, and gear up for value-based payment models. The health system selected Healthgrades as its CRM provider, and launched its first campaign in February 2014. “The numbers from last year were pretty stunning,” says Martin Kleinbart, Chief Strategy Officer. Aubrey Hinkson, Marketing Manager at Georgia Regents Health System (GRHealth) in Augusta, Georgia, says Healthgrades’ CRM and strategic planning and forecasting platforms have revolutionized the way they do marketing. “For me, smart marketing is when you can track what you’re doing and prove to a ‘T’ and to a dollar that what marketing is doing is actually making money.”
Learn how Healthgrades is helping Citrus Valley take on population health risk, and GRHealth better understand its markets and where to focus in our latest article, Digital Marketing Platforms: How Citrus Valley Health Partners Got “Stunning” Results and Georgia Regents Health System Made $40 for Every $1 Spent.
Jane Weber Brubaker
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