What Key Areas Should Healthcare Marketers and Communicators Address?

February 1, 2014

Ask The Experts with Mark Gothberg and Michele Von Dambrowski

Mark-Gothberg Michele von DambrowskiWe have covered strategic marketing and business development subjects for nearly 30 years – with an added focus on Web and digital communica­tions since 1999. A lot has changed during this time, but we have observed recurring issues that have limited the effectiveness of marketers, communicators, and other professionals in helping their organizations achieve their mission and business objectives. These issues have also adversely affected careers, which is no small matter – being respected, valued, promoted, and well-compensated is important to one’s mental, physical, and finan­cial well-being.

The Affordable Care Act, other ef­forts to improve quality and lower costs, and ongoing trends in the industry make for a challenging business environment today. But these times are when exceptional business skills are in great demand and can have great impact – and where exceptional careers are made.

So take to heart the 12 key areas that healthcare marketers, communicators, strategists, and professionals in similar functions need to address. Our list includes a couple of issues that are not necessarily critical to your success but drive us crazy each and every day.


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