Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust
Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.
// By Susan Dubuque //
Podcasting continues to gain traction in healthcare marketing, but for many organizations, questions remain about how to make it work and where it fits within a broader strategy.
During a recent eHealthcare Strategy & Trends member roundtable, winners in the Best Healthcare Podcast category of the 2025 eHealthcare Leadership Awards shared how their programs evolve. The discussion highlights three distinct approaches, each grounded in a clear audience, defined purpose, and consistent execution.
Panelists include:
- Bill Klaproth, director of marketing and production, DoctorPodcasting
- Melody Bradley, digital media supervisor, Southeast Georgia Health System
- Ken Hines, associate director for digital strategy, The Ohio State University Comprehensive Cancer Center
- Rita Roy, CEO, National Spine Health Foundation
“Having an audio podcast is like having your own radio station. Having a video podcast is like having your own TV station,” says Bill Klaproth, director of marketing and production at DoctorPodcasting, sponsor of the Best Healthcare Podcast category.
Read on to discover why these podcasts earned top honors and the lessons you can learn from their success.
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