Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies
Exclusive Member Report
In today’s fast-paced digital landscape, hospitals and health systems must continually adapt their websites to keep pace with evolving consumer expectations and meet industry standards.
Digital platforms have become integral to healthcare delivery. Patients increasingly interact with health systems online to research health conditions, find a doctor, schedule an appointment, and pay their bill. By maintaining a modern, user-friendly website, healthcare providers can more easily acquire new patients, enhance the overall customer experience, and improve patient loyalty.
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
Specifically, you’ll learn:
- How taking an incremental approach to website development allows Lee Health to continuously improve its website rather than tossing it out and starting over when the technology becomes dated.
- How Advocate Aurora Health successfully deploys digital tactics across the enterprise to create an authentic consumer-first experience.
- How CHRISTUS Health transformed its online presence and improved patient access to care by revamping its website architecture and overcoming internal resistance to change.
- How Connecticut Children’s new website aligns with its vision and brand, prioritizing a user-centric design, mobile optimization, and strategic messaging.
- How leaders from Baptist Health, UNC Health, and Lee Health ensure their websites meet consumers’ digital preferences and adhere to changing consumer privacy guidance.
- How Hebrew SeniorLife, Cone Health, Piedmont Healthcare, Cleveland Clinic, and UCLA Health leverage digital enhancements such as virtual second opinions and urgent care wait times to deliver personalized, convenient, and seamless care.
- How Michigan Medicine consolidated 300 individual websites down to four, unifying its brand identity and giving site visitors a more streamlined experience.
- How Intermountain Health uses a data-driven approach to drive its digital transformation.
- Why a well-designed website can be your most effective salesperson, offering a user experience that enhances trust and loyalty with patients.
Our goal for this report — and all eHealthcare Strategy & Trends content — is to give you tools and tips, information and inspiration to develop your skills as a leader. We are confident that you will find high value, actionable ideas you can put to work for the benefit of your organization.