As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

Are Your Videos in Compliance With WCAG Guidelines? Maybe Not.

Anthony Vivian, video production manager at Baptist Health

Since the start of the pandemic, YouTube viewership in the U.S. has gone up, way up — 450 million hours of content watched per day in 2020, up from 250 million watch hours daily in 2019. While the platform delivers on serving up content to teach you how to knit, show you how to beat Read More

Using AI To Help Overcome Vaccine Hesitancy

Welltok logo

“As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon,” says Betsy Keller of Welltok. “But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life.” Here’s an excerpt from Keller’s Read More

eHealthcare Monthly Roundup #1

eHST - monthly roundup screencapture

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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Learn How One System Is Fighting COVID Via Digital Transformation

COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive care. Providence, a Seattle-based 51-hospital Read More

When Digital Platforms for Scheduling COVID-19 Vaccination Appointments Leave Some Seniors Shut Out, Others Step In to Help

// By Jim Samuel // Scheduling appointments for the COVID-19 vaccine was supposed to be easy because of digital tools. But digital tools have proven difficult to use for many older Americans. To help, some hospitals, health systems, and public health departments have embraced older technology, while community residents have stepped in to help. Adults Read More

How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

How AI Can Boost COVID-19 Vaccine Adoption

// By Betsy Keller // As COVID-19 vaccine rollouts continue, it is clear that hope is on the horizon. But healthcare marketers know there are still challenges ahead in overcoming vaccine hesitancy before we inoculate enough people to achieve herd immunity and return to a more normal way of life. Fortunately, new tools are available Read More

Banner Health Shifts to Consumer-First Zero-Click Strategy

Christopher_Pace

2020 marked the end of a decade-long period in which MarTech teams focused their time on learning the rules of engagement for channels such as social media, mobile apps, and responsive websites. But a single platform or tool doesn’t meet complex consumer needs. Hospitals and health systems won’t be prepared to meet the changing needs Read More

10 Questions to Ask Your Potential Digital Advertising Agency

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At Mount Sinai Health System, Physicians Are Driving Social Media Success

Social media plays an important role in many healthcare systems’ efforts to promote their brands, engage their audiences, and share valuable information with their communities. Mount Sinai Health System is no exception. Its 905,000 social media followers across the system make it the top health system on social media regionally and number three nationally. The Read More

How QR Codes Made a Healthcare Comeback in 2020

William Gagnon is senior director, digital at Boston Children’s

Last year, when every hospital had to pivot quickly to adapt to the realities of COVID-19, clinicians at Boston Children’s Hospital approached the digital strategy team for help. They wanted to see if QR codes could be used to facilitate in-hospital teleconferencing for COVID-19 patients. “They needed 500 and something [QR codes] for every room Read More

The Digital Team’s Important Role in COVID-19 Vaccinations

Zain Ismail, Henry Ford Health System

// By Jared Johnson //  Ask the Expert with Zain Ismail, Principal Transformation Consultant, Strategy and Digital Health, Henry Ford Health System This chapter of the pandemic is the time for nonclinical teams to shine, according to Zain Ismail, principal transformation consultant for the Henry Ford Health System. In particular, digital marketing and communications teams Read More

How COVID Has Accelerated Healthcare Consumerism

Jane Sarasohn Kahn

Healthcare is undergoing dramatic change. Whether the change is in response to growing consumer pressures, technological advances, or the COVID-19 pandemic, it is bringing new challenges and opportunities for healthcare marketers. The American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) publication Futurescan looks at some of the most important and impactful Read More

Even the Experts Have Trouble Finding Specialists

“Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning,” says Neal Linkon. “Routine, that is, until the dentist stops in for a quick exam and asks: ‘How long have you had that white spot on your tongue?’ “I had no idea what she was talking about. But the quarter-size white Read More

Marketing Lessons from Futurescan

Jim-Samuel

// By Jim Samuel // Every year, the Society for Health Care Strategy & Market Development (SHSMD) publishes Futurescan, an annual report that examines healthcare trends and their implications for leadership teams over the next five years. Many of the trends covered in the report could have consequences for healthcare marketing. Healthcare is undergoing dramatic Read More

Turning Waiting into Health Outcomes

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A New Way for Health Care Marketers To Reach Moms: Pinterest

If you’re trying to reach mothers — the primary healthcare decision-makers in most households — then Pinterest may be an attractive opportunity for your health system. As of October 2020, U.S. monthly active users on Pinterest numbered 98 million, and more than 78 percent are female. Pinterest reported in March 2019, the month before it Read More