And the Winner Is…

eHealthcare Leadership Awards Logo

Veteran Judges Discuss eHealthcare Leadership Award Program Recognizing Digital Initiatives // By Jane Weber Brubaker // When it comes to awards, landing on the podium is a cause for celebration. The annual eHealthcare Leadership Awards are the “Oscars” of healthcare digital marketing. Healthcare organizations of all sizes have the opportunity to shine the spotlight on Read More

How To Give Patients the Portal They Want

MD Anderson Cancer Center Logo

In 2002, years before patient portals were a checkbox to qualify for meaningful use incentives under healthcare reform, MD Anderson Cancer Center created its own patient portal. myMDAnderson was launched in 2002. It gave patients a personalized electronic hub to organize all their information, and 24/7 online access. The tool has stood the test of time, Read More

No CRM? Here’s How to Prove Marketing Impact

Nationwide Children's Logo

// By Marlene Kurban // If your CEO walked up to you in the hallway at your hospital next week and asked you what return on investment your hospital is getting for your marketing efforts, could you accurately answer the question?  “Four years ago we could not answer that question. Today we can,” says Alicia Read More

An Insider’s View of the Digital Transformation of Healthcare

Mayur Gupta

Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. “The world is dramatically changing,” Gupta notes. “We finally have the consumer as the protagonist. [The main character is] no longer the retailer or the seller. The evolution that has happened over the past 10 Read More

Choosing the Best CMS for Healthcare Consumer Engagement

The wrong CMS won't get the job done. This guide helps you find one that will

// Sponsored Post //

In today’s healthcare marketing landscape, you face a variety of challenges and competing priorities. Engaging consumers digitally is a top CEO priority, but only 26% of organizations feel “completely ready” to execute digital strategies. Meanwhile, CIOs prioritize preparing for and dealing with internet security, which affects your marketing team’s speed and flexibility in digital engagement.

Because of these complex demands, finding a CMS that satisfies everyone can be overwhelming.

Read Influence Health’s latest white paper, Choosing the Best CMS for Healthcare, now to learn how the right CMS can help you:

  • Create, edit, and publish content without heavy IT involvement
  • Easily personalize content with rich data insights
  • Track progress and effectiveness in real-time
  • Uphold security and scale efforts with cloud-based structure
  • Get Marketing and IT departments on the same page

Download now »

What Healthcare Executives Really Think of the Marketing Department

Jerry Hobbs, president of Prairie Dog|TCG

Is there a great divide between healthcare marketers and executive leadership? And if there is, what can each side do to close the gap? A lively discussion took place at the 2016 SHSMD conference when Jerry Hobbs, president of Prairie Dog|TCG reprised his popular session, “The Naked CEO: Surveys Say CEOs Are Not Impressed with Read More

Can Smartphones Help Patients with Behavioral Health Disorders?

Beth Israel Deaconess Medical Center

eHealthcare Pulse // By Jane Weber Brubaker // “One in four Americans experiences a mental illness or substance abuse disorder each year, and the majority also has a comorbid physical health condition,” says the American Hospital Association (AHA). Treating mental illness contributes significantly to overall healthcare costs. Health Affairs reported last year that Americans spent Read More

Powering Patient-Centric Care with Data-Driven Solutions

Ajay Khanna

// By Ajay Khanna // With the emergence of value-based delivery models, the approach to healthcare is significantly evolving. In addition, there has been a significant shift in patient expectations. Patients today are looking for experiences similar to what they get as a consumer of retail, banking, or hospitality. They want to engage with the Read More

What Is the Role of a Marketing Technologist?

Mayur Gupta

Ask the Expert, with Marketing Technologist Mayur Gupta // By Jane Weber Brubaker // Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital Read More

An Easy Patient Engagement Solution Hiding in Plain Sight

Allison Hart, Vice President of Marketing Communications at West

Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and need to be monitored between office Read More

Healthcare CEOs Tell Marketers To Be Players, Not Victims

Jerry Hobbs, president of Prairie Dog|TCG

// By Jane Weber Brubaker // Is there a great divide between healthcare marketers and executive leadership? And if there is, what can each side do to close the gap? A lively discussion took place at the 2016 SHSMD conference when Jerry Hobbs, president of Prairie Dog|TCG reprised his popular session, “The Naked CEO: Surveys Read More

2017 Digital Marketing Trends in Healthcare [eBook]

2017 Digital Marketing Trends Survey eBook

// Sponsored Post //

Get the data you need to plan your 2017 digital marketing initiatives.

In Geonetric’s recent Healthcare Digital Marketing survey, co-sponsored by eHealthcare Strategy & Trends, healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

Download this eBook and benchmark your organization’s online strategies against peers and better understand the current state of digital marketing in healthcare. In addition, utilizing these valuable industry trends will help as you plan future marketing initiatives.

You will learn:

  • How budgets and teams are shifting
  • Which tactics and techniques are producing the most effective results
  • What your competitors are spending on digital
  • Where you should be focusing your web development energy
  • How the most effective healthcare marketers plan and track activities

Download now »

Download now »

A Disney Strategy That Can Transform Your Website

Andy Gradel, System Director of Digital Marketing, Main Line Health

“Imagineering is a concept created by Walt Disney in 1952 as ‘the blending of creative imagination with technical know-how,’” says Andy Gradel, system director of digital marketing for Main Line Health in Philadelphia. “At its core, imagineering is rooted in storytelling, with projects using extensive theming, atmosphere, and attention to detail in an attempt to create attractions Read More

Top Healthcare Digital Marketing Trends To Watch in 2017

Kathy Divis, President, Greystone.Net

Digital marketing in healthcare continues to evolve and grow in sophistication, according to Kathy Divis, president and co-founder of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board), and she has the data to prove it. “In our digital survey [The State of Digital Marketing in Healthcare Moving Toward 2017] we asked our Read More

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Former Amazon Execs Drive Innovation at a Nonprofit Health System

Mary Haggard, Vice President, Consumer Innovation, Providence St. Joseph Health

There is no shortage of digital innovation in any field these days, but in healthcare, there has been an explosion of interest in developing digital solutions for the industry’s most pressing problems. The challenge has been that the culture of innovation and entrepreneurship is often at odds with complex, risk-averse, highly regulated healthcare organizations. Amazon Read More

Are Your Online Ads Being Seen?

Boschen Boz, ndp

“[In 2016], more than 205 U.S. digital advertising professionals working for publishers were surveyed about the state of the digital advertising marketplace and the issues they believe matter most. Sixty-nine percent said they were extremely or very concerned about viewability, identifying it as the top issue impacting the market,” says Boz Boschen, Digital Media Director Read More