Provider Data Management: The Foundation for a Supercharged Marketing Strategy

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Thursday  |  September 12, 2024   |  2 p.m. Eastern

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Healthcare systems require the right foundational tools for managing the complex data about their numerous locations, providers, and insurance carriers, so patients can get seamless, unified, and consistent results across their digital healthcare journey. 

Learn how Summit Health brought all its provider data into one platform, enriched it with clinical taxonomy, and now has the solid foundation and structure to easily and quickly keep it up to date. This has enabled the Summit Health team to give patients a better experience and achieve specific business goals. 

Join us for a free webinar on Thursday September 12 at 2 p.m. ET to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

You’ll learn:

  • Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
  • How clinical taxonomy can enhance and connect patients to the most appropriate care provider
  • Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.
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Webinar at a Glance 

Date:   Thursday, September 12, 2024

Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific

Duration:   60 Minutes

Cost:   This event is free to attend thanks to our event sponsor.

Sponsored by




This event is free to attend thanks to our event sponsor. 

Your Presenters:

  • Stephanie Scotto, MHA, Senior Manager, Web Operations at VillageMD, Summit Health, CityMD  
  • Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy at Loyal

Thanks to our sponsor,
this event is FREE to attend.


Can't attend on September 12?

Register now and get the webinar recording to view at your convenience. 

Everyone who registers will be sent a link to the webinar recording after the event.

Stephanie Scotto MHA is Senior Manager, Web Operations at VillageMD, Summit Health, CityMD 

Stephanie is a seasoned expert in digital operations and marketing technology. Currently serving as Senior Manager of Web Operations at VillageMD, Summit Health, and CityMD, Stephanie has leveraged her extensive background in ecommerce, particularly within the fashion industry, to drive excellence in the healthcare sector.

Stephanie began her career in ecommerce, where she honed her skills in managing website content and optimizing user journeys. Her passion for healthcare led her to transition into this field in 2017, prompting her to earn a Master’s in Health Administration from New York University in 2022. This academic achievement underscored her commitment to enhancing digital experiences within the healthcare industry.

In her current role, Stephanie excels in leading a team of tactical web producers, collaborating with senior leadership to develop and execute digital strategies. Her dedication to process improvement, best practices, and the creation of valuable online experiences is evident in her strategic oversight of SummitHealth.com, CityMD.com, and VillageMD.com.

About the Panelists:

Rachelle Montano, MS, RD, MBA is Vice President, Clinical Strategy at Loyal Health 

Rachelle is an experienced digital and healthcare industry executive. She has over 25 years of experience developing and implementing successful digital strategies for organizations to successfully connect and engage with consumers, customers and patients. She oversees strategy and development of the clinical taxonomy driving Loyal’s data management solution. She’s a judge for the Healthcare Internet Hall of Fame Award, the John A. Eudes Vision & Excellence Award and the eHealthcare Leadership Awards. Rachelle started her career as a clinical dietitian in a healthcare system, then went on to obtain her MBA in pursuit of doing more to help healthcare providers and systems offer a better experience to their patients.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists 

Stephanie S
Rachelle M