Learn how Henry Mayo Newhall Hospital launched a successful podcast, and how it keeps the content pipeline filled.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
- Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
- Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
- Why podcasting is a valuable marketing platform
- How to get physician buy-in and participation
- How to determine the right audience — consumers, referring physicians, or internal staff
- Which topics to choose — and why
- How to promote your podcast
- Best practices for maximum growth, and how to measure success
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