How a Style Guide Helps Writers Write, Consumers Convert, and Search Engines Find Your Content
// By Jane Weber Brubaker //
We’ve covered content management systems and hospital website redesigns extensively in the past few issues. In each case, once the hospital or health system was ready to start work, it faced a practical problem: how to migrate legacy content to the new site. The legacy content may be outdated. Maybe multiple authors contributed over time, and there’s no consistency. Content may not reflect a new brand. A detailed style guide is key to successfully navigating this phase of the project.
This content is only available to members.
Please log in.
Not a member yet?
Start a free 7-day trial membership to get instant access.
Log in below to access this content: