2020 marked the end of a decade-long period in which MarTech teams focused their time on learning the rules of engagement for channels such as social media, mobile apps, and responsive websites. But a single platform or tool doesn’t meet complex consumer needs. Hospitals and health systems won’t be prepared to meet the changing needs Read More
// By Jared Johnson // Hospitals and health systems won’t be prepared to meet the changing needs of consumers without a shift in their digital focus, according to the two featured panelists at eHealthcare Strategy & Trends’ recent webinar. Jill McCormick, director of design and innovation at Baystate Health, and Chris Pace, chief digital marketing Read More
eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More
// By Jane Weber Brubaker // We’ve covered content management systems and hospital website redesigns extensively in the past few issues. In each case, once the hospital or health system was ready to start work, it faced a practical problem: how to migrate legacy content to the new site. The legacy content may be outdated. Read More