From Data Silos to Marketing ROI: What Healthcare Marketers Can Measure Today
ROI & Performance Marketing Week Day 4
Presented Sept, 17, 2026
Panelists:
- Bill Balderaz, CEO and founder, Futurety
- Shondria N. Covington, MBA, MS, AVP, Marketing and Digital Experience, Morehouse School of Medicine
- Dan Lavelle, VP of System Marketing, Geisinger
- Valerie Monet, Strategic Marketing Executive, Sutter Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Join us as our panelists explore how you can:
- Connect campaigns and digital interactions more clearly to leads, appointments, patient acquisition, and business performance.
- Determine what you can confidently measure today and where important gaps remain.
- Identify when existing data is enough to take action and where stronger integrations or additional data can add value.
- Revisit assumptions about privacy, EHR access, and technology requirements that may be holding measurement efforts back.
- Make practical progress without waiting for a complete CRM, data infrastructure, or technology stack.
- Understand how emerging discovery channels are changing traditional attribution models.
- Explore how AEO, GEO, and AI are creating both new measurement opportunities and new gaps.
- Use AI-assisted reporting and analysis to surface insights faster and support better marketing decisions.
