Focus on Digital Front Door: Many Access Points, One Connected Patient Experience
Exclusive Member Report
The digital front door is no longer a single access point. As patients move between health system websites, search, social media, and other digital touchpoints, marketers need to create connected experiences that make it easier for consumers to find care. That means thinking beyond website design to the entire digital ecosystem. Accurate location information can improve patient access and findability, while every digital interaction presents an opportunity to strengthen trust and reduce friction along the patient journey.
In this new report, you’ll learn how leading health systems are rethinking the digital front door to meet patients wherever they begin their journey.
You’ll learn:
- How Novant Health turned an unmet need in menopause care into a successful virtual clinic
- How Billings Clinic simplified the patient experience by moving from fragmented location content to a more scalable, patient-centered model
- How a partnership among the Idaho Department of Health and Welfare, the state’s libraries, and St. Luke’s Health System offers library patrons a new place to receive remote medical care
- Why healthcare marketers need to consider social media an important customer service channel
- How UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships
- and more!
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
Billings Clinic, CHRISTUS Health, Cleveland Clinic, Hackensack Meridian Health, Intermountain Health, Novant Health, Renown Health, St. Luke’s Health System, and UCLA Health