Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 2:30 p.m. Eastern
Panelists:
- Lacey Reichwald, Director of Marketing, Aha Media Group
- Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
You’ll learn:
- How AI tools are reshaping when, where, and how consumers search for health information
- What drives trust — and what causes patients to question AI-generated answers
- Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
- How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
- Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.
