Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented December 9, 2025 at 2:30 p.m. Eastern
Panelists:
Lacey Reichwald, Director of Marketing, Aha Media Group
Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health
Moderated by:
Wendy Margolin, Contributing Writer, Plain-English Health Care
Sponsored by
This event is free to attend thanks to our sponsor.
Patient search behavior is evolving faster than most hospitals can keep up. A recent study of 1,000 U.S. healthcare consumers shows that patients now turn to AI tools like ChatGPT and Google’s AI Overview for quick, credible answers — often before they ever reach a hospital website. This shift has real implications for how people find information, whom they trust, and what prompts them to take the next step toward care.
In this next chapter of How Patients Really Search for Healthcare in the Age of AI, Lacey Reichwald from Aha Media Group will break down what these changes mean for healthcare marketers in 2026 — and how to adapt. Franciscan Health’s Robbie Schneider will join her to help show how to structure content so AI can actually use it, strengthen brand cues that help patients recognize your organization in crowded AI environments, and create pages that serve both fast answers and human reassurance.
The session pairs essential NCIS data with real examples from health systems rethinking their content for an AI-driven search world.
You’ll learn:
- How AI tools are reshaping when, where, and how consumers search for health information
- What drives trust — and what causes patients to question AI-generated answers
- Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
- How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
- Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.
Panelists
Lacey Reichwald
Director of Marketing
Aha Media Group
Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.
Robbie Schneider
Enterprise Social Media Manager/ Content Marketing Leader
Franciscan Health
Robbie Schneider is a digital healthcare marketer with more than two decades working in the healthcare space. At Franciscan Health, a Catholic healthcare system serving Indiana and Illinois, Robbie leads the social media and blog strategy, building early wins for the health system in the AI results space.
Robbie serves as a board chair for SocialMedia.org Health, a board member of the Indiana Healthcare Marketing & Public Relations Society, and a member of the faculty at Purdue Global.
Robbie speaks and writes regularly on content strategy, as well as mental wellness and burnout in digital media. She is the author of the book, Social Media, Sanity & You: A Guide to Mental Wellness for the Digital Marketer.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?