brand reputation

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

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AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

  • Stewart Gandolf, CEO,Healthcare Success
  • Brandon Schakola, Senior Director, Digital Services, Healthcare Success
  • Pansy Lee, Head of Product, inlets.ai
  • John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

  • Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
  • Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
  • Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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