Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

Brigham and Women’s Hospital

Should You Leap Into Facebook Live Streaming?

November 8, 2017
Amanda Rayno, Brigham and Women

There’s no denying the popularity of Facebook’s live video feature. Within a year of its site-wide launch in April 2016, broadcasts quadrupled, and one in five videos on the platform was live. For marketers, Facebook Live is a new and exciting way to engage with audiences. But live video can come with some hesitation and Read More

How Brigham and Women’s Hospital Found Success with Facebook Live

October 31, 2017
facebook live logo

// By Melanie Graham // There’s no denying the popularity of Facebook’s live video feature. Within a year of its site-wide launch in April 2016, broadcasts quadrupled, and one in five videos on the platform was live. Meanwhile, users showed a strong response out the gate, even before the feature was available to everyone on Read More