Building A Durable AI Strategy for Health Systems
AI in Healthcare Marketing June 2026 Day 4 Closing Keynote
Presented June 18, 2026 at 2:30 p.m. Eastern
Panelists:
- Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
- Ryan Younger, Vice President of Marketing, Virtua Health
- Peter Isaacson, Chief Marketing Officer, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
What you’ll learn:
- How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
- What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
- How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
- How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
- Where healthcare marketing and digital leaders should focus next to create measurable value from AI.
