Intermountain Health’s Digital Rebrand Fueled by AI and Data-Driven Solutions
With a massive digital rebrand in the works, data has become a critical component to maintaining Intermountain Health’s mission.
When Intermountain Health decided to embark on a rebrand, it was about more than finding a new logo design — it was about transforming into a brand that truly represents the organization’s core.
“Although we have a new name and different colors, our mission and vision haven’t changed,” says Mona Baset, vice president of digital services at Intermountain Health. “The rebrand emphasizes our focus on health and better reflects who we are as an organization.”
Intermountain officially rebranded and started using its new name (Intermountain Health) in January 2023. The 33-hospital system comprises several healthcare entities, including Intermountain Health, Saltzer Health, HealthCare Partners Nevada, and SCL Health. That meant the rebrand would have to unite four disparate brands and unify them into one consistent patient experience.
Fresh off her presentation at the 2023 Healthcare Information and Management Systems Society (HIMSS) meeting, Baset shared details about the data-driven approach for Intermountain’s rebranded digital experience.
Read our new article to discover how Intermountain Health’s data-driven digital rebrand is paving the way for a better patient and caregiver experience: Data-Rich Directories and AI-Powered Solutions at the Core of Intermountain Health’s New Digital Patient Experience