Ajay Khanna

Powering Patient-Centric Care with Data-Driven Solutions

// By Ajay Khanna // With the emergence of value-based delivery models, the approach to healthcare is significantly evolving. In addition, there has been a significant shift in patient expectations. Patients today are looking for experiences similar to what they get as a consumer of retail, banking, or hospitality. They want to engage with the Read More

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Mayur Gupta

What Is the Role of a Marketing Technologist?

Ask the Expert, with Marketing Technologist Mayur Gupta // By Jane Weber Brubaker // Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital Read More

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Vanderbilt Health

Engineering Change: Vanderbilt University Medical Center’s Six-Part Vision for the Future of Healthcare Marketing Takes Shape

// By Jane Weber Brubaker // A little over two years ago, Jill Austin, chief marketing officer at Vanderbilt University Medical Center (VUMC), was given a challenge by her CEO. “Vanderbilt, at the time, had gotten a lot of recognition for being way out in front on social media,” says Chris Bevolo, author of Joe Read More

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Allison Hart, Vice President of Marketing Communications at West

An Easy Patient Engagement Solution Hiding in Plain Sight

Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and need to be monitored between office Read More

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Andy Gradel, System Director of Digital Marketing, Main Line Health

A Disney Strategy That Can Transform Your Website

“Imagineering is a concept created by Walt Disney in 1952 as ‘the blending of creative imagination with technical know-how,’” says Andy Gradel, system director of digital marketing for Main Line Health in Philadelphia. “At its core, imagineering is rooted in storytelling, with projects using extensive theming, atmosphere, and attention to detail in an attempt to create attractions Read More

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Mary Haggard, Vice President, Consumer Innovation, Providence St. Joseph Health

Former Amazon Execs Drive Innovation at a Nonprofit Health System

There is no shortage of digital innovation in any field these days, but in healthcare, there has been an explosion of interest in developing digital solutions for the industry’s most pressing problems. The challenge has been that the culture of innovation and entrepreneurship is often at odds with complex, risk-averse, highly regulated healthcare organizations. Amazon Read More

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Allison Hart, Vice President of Marketing Communications at West

Hiding in Plain Sight: A Solution to Patient Engagement You May Already Have

// By Jane Weber Brubaker // Looking for a technology solution to stay in closer touch with patients between visits? Maybe your patients over age 50 haven’t scheduled their colonoscopy yet. Some patients may need closer contact after being discharged from the hospital, or they have a chronic condition like diabetes, hypertension, or COPD and Read More

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Mary Haggard, Vice President, Consumer Innovation, Providence St. Joseph Health

Disrupting From Within: Providence St. Joseph Health Taps Former Amazon Execs to Lead Innovation

// By Jane Weber Brubaker // There is no shortage of digital innovation in any field these days, but in healthcare, there has been an explosion of interest in developing digital solutions for the industry’s most pressing problems. The challenge has been that the culture of innovation and entrepreneurship is often at odds with complex, Read More

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Nigel Murray, Waikato DHB

Global Perspective: Popular Consumer App Evolves to Enable Enterprise-Level Virtual Care

// By Jane Weber Brubaker // Nigel Murray is the Chief Executive Officer of the Waikato District Health Board, headquartered in Hamilton, New Zealand. One of 20 district health boards (DHBs) in the country, it includes the largest hospital in the southern hemisphere. The Waikato DHB serves a population of 400,000 within the local urban Read More

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Andy Gradel, System Director, Digital Marketing at Main Line Health

Have You “Imagineered” Your Site Lately?

// By Andy Gradel // Imagineering is a concept created by Walt Disney in 1952 as “the blending of creative imagination with technical know-how.” At its core, imagineering is rooted in storytelling, with projects using extensive theming, atmosphere, and attention to detail in an attempt to create attractions and themed layouts that will successfully lead Read More

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Paul Matsen, Chief Marketing Officer of Cleveland Clinic

How Marketing Drives Culture Shifts at Cleveland Clinic

Imagine if the CEO of your top-rated health system turned to you and asked you to use marketing as a lever to change the culture of your organization. Sounds like a dream come true, right? For Paul Matsen, CMO of Cleveland Clinic, this level of support and confidence from the highest levels of the organization is not a Read More

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Craig Kartchner, Senior Director of Marketing, Intermountain Healthcare

Technology as Engagement Tool at Intermountain Healthcare

At Intermountain Healthcare, patient engagement is a top priority, and the organization is tackling the issue from all sides. We spoke with Craig Kartchner, Senior Director of Marketing, to get an update on Intermountain’s digital strategies, successes, and challenges. “We want it to be convenient and easy for people to access tools and resources that Read More

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Paul Matsen, Chief Marketing Officer of Cleveland Clinic

Cleveland Clinic Turns to Marketing to Lead Culture Change

// By Jane Weber Brubaker // How often does this happen? The CEO of your top-rated health system turns to your marketing team, and directs you to use marketing as a lever to change the culture of your organization. Marketers in many health systems may only dream of this level of support and confidence, but Read More

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Craig Kartchner, Senior Director of Marketing, Intermountain Healthcare

Patient Engagement Through Digital at Intermountain Healthcare

An Interview with Craig Kartchner, Senior Director of Marketing // By Jane Weber Brubaker // At Intermountain Healthcare, patient engagement is a top priority, and the organization is tackling the issue from all sides. We spoke with Craig Kartchner, Senior Director of Marketing, to get an update on Intermountain’s digital strategies, successes, and challenges. “We Read More

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Chris Boyer, Senior Vice President, Digital, ReviveHealth

Chris Boyer on the Power of Personalized Marketing

We interviewed Chris Boyer, Senior Vice President, Digital at ReviveHealth, following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare marketing can become with the right strategies, competencies, tools, and technologies. Where is Read More

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Chris Boyer, Senior Vice President, Digital, ReviveHealth

What Does a Cutting-Edge Personalized Marketing Strategy Look Like for Hospitals and Health Systems?

Ask the Expert, with Chris Boyer, Senior Vice President, Digital at ReviveHealth // By Jane Weber Brubaker // We interviewed Chris Boyer following his presentation with Chris Bevolo, EVP at ReviveHealth, at this year’s Healthcare Marketing & Physician Strategies Summit. Their presentation “Personalized Marketing: Moving From Persona to Person” offers a vision of what healthcare Read More

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5 Steps to 5 Stars: How to Get Great Online Patient Reviews

// Sponsored Post //

Nearly 77% of healthcare seekers begin their search for a provider using a search engine.

Your online reputation matters. Whether you ask for feedback or not, patients share their experience online—and their reviews heavily influence whether prospective patients choose you or a competitor.

If your healthcare organization’s reviews don’t match the quality of care you provide, you’re losing new admissions and walk-ins.

In fact, according to the Harvard Business Review, a difference of one “star” in the average rating can lead to a 5-9% difference in revenue.

As a marketing professional, one of the most important things you can do for your organization’s reputation is develop an online review generation and monitoring program.

Download this white paper to get 5 insider tips to develop a systematic approach with the power to:

  • Improve awareness in search, and how you look on social media and third-party review sites
     
  • Enhance patient experience and satisfaction
     
  • Grow admissions and revenue

Learn more or download now »

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Loyalty and Rewards Programs in Healthcare Marketing: A Trend To Watch

A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some health systems, similar types of loyalty programs have Read More

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Kyra Hagan

Establishing a Shared Vision and Roadmap for Patient Engagement and Customer Experience: It’s Complicated!

// By Kyra Hagan // One of the most significant transformations in healthcare today revolves around consumers’ growing interest and involvement in their health. The consumerism of healthcare has profound implications for marketers, care delivery teams, and IT professionals. New challenges as well as opportunities are emerging, and deciding when and how to leverage technology Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Emerging Trends in Loyalty and Rewards Programs in Healthcare

eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More

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Gundersen Health System

Gundersen Health System Partners with Medicom Health Interactive to Help Patients Take Care of Themselves

// By Jane Weber Brubaker // While many health systems focus on driving volume in high-margin service lines, Gundersen Health System is beginning to think about things differently. “About two years ago we started looking at how to shift our marketing from driving volume to building relationships, and helping consumers engage in their health and Read More

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Sanjay Dholakia, Chief Marketing Officer of Marketo

Where Is Healthcare Marketing Headed In 2020 and Beyond?

In early April, the Economist Intelligence Unit released results of its latest survey of top marketing executives, The Path to 2020: Marketers Seize the Customer Experience, commissioned by marketing automation company Marketo. The report captures the insights and opinions of global marketing leaders spanning multiple industries. We followed up with Marketo’s Chief Marketing Officer Sanjay Read More

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Sanjay Dholakia, Chief Marketing Officer of Marketo

Healthcare Marketing and the Path to 2020

An Interview with Marketo CMO Sanjay Dholakia // By Jane Weber Brubaker // In early April, the Economist Intelligence Unit released results of its latest survey of top marketing executives, The Path to 2020: Marketers Seize the Customer Experience, commissioned by marketing automation company Marketo. The report captures the insights and opinions of global marketing Read More

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John Odom

How To Keep Your Healthcare Organization’s Mobile Apps Evolving and Fresh

St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But as we thought about it over Read More

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St. Louis Children's Hospital

St. Louis Children’s Evolutionary App Strategy Drives Key Business Objectives

// By Jane Weber Brubaker // St. Louis Children’s Hospital was an early adopter of mobile apps. Kid Care, its first app, launched more than six years ago as a symptom checker for parents. “Back in January 2010 it was just cool to have an app,” says John Odom, Webmaster at St. Louis Children’s. “But Read More

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