In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.
As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. We sat down with two experts to learn more about the cookie conundrum.
// By Jane Weber Brubaker // As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. We sat down with two experts to learn more about the cookie conundrum.
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. “When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who work for entities covered by HIPAA,” Read More
Have questions about how to manage tracking technologies in light of HHS/OCR guidance? So do your peers. Here are some answers from two technology leaders. // By Jane Weber Brubaker // When HHS and OCR opened up a huge can of worms last December, they created some chaos in the universe of healthcare marketers who Read More
When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Marketing Budget in 2021.” It was Read More
// By Jane Weber Brubaker // When you still remember what someone said in a webinar a year ago, you know it’s someone you’d like to hear more from. Sarah Sommer, vice president of digital engagement at Geisinger, was a panelist in our October 2020 webinar, “How to Build the Case for Increasing Your Digital Read More
In January, Google declared its plan to phase out support for third-party cookies in its Chrome browser by the year 2022. The announcement has led many digital marketers to panic because digital ads depend on cookies for targeting, and Chrome has significant market share. But healthcare digital marketers already have to play by stricter rules, Read More
// By Jared Johnson // A recent announcement by Google to change how personalized advertising works in its Chrome web browser has the digital marketing world up in arms, but healthcare marketers might have less reason to worry, according to industry insiders. In January, Google declared its plan to phase out support for third-party cookies Read More