Prove It: Connecting Marketing Performance to Business Results
ROI & Performance Marketing Week Day 3
Presented Sept, 16, 2026
Panelists
- Jamie Mermelstein, Vice President, Digital Experience, Unlock Health
- Matt Eaves, Vice President, Digital Marketing, University Hospitals
Moderated by:
- Susan Dubuque, Contributing Editor, Strategic Health Care Marketing and Co-Chair, 2026 eHealthcare Leadership Awards
In this session, you’ll learn how to:
- Connect marketing activity to appointments, patients, and revenue.
- Build an attribution model that reflects how patients actually find and schedule care.
- Use existing data and technology to strengthen ROI measurement.
- Build the cross-functional partnerships needed to prove marketing’s impact.
- Translate marketing performance into results that matter to the C-suite.
