Aligning CRM with Marketing Strategy: Building Stronger Partnerships and Better Results
A new eHealthcare Strategy & Trends webinar with insights from LionShare
Wednesday | August 26, 2026 | 2 p.m. Eastern
Panelists:
- Orla Seidel, Director, CRM & Digital Marketing, Atlantic Health
- Rachel M. Totaro, MBA, Director, Digital Strategy, FMOL Health
- Jerry Hobbs, President and co-founder, Prairie Dog
- Laura Lee Jones, Founder and CEO, LionShare
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Join us as our panelists explore how you can:
- Connect CRM priorities to broader marketing, brand, growth, and patient engagement goals.
- Create shared goals across marketing, CRM, digital, data, IT, operations, and clinical teams.
- Clarify roles, responsibilities, decision-making, and workflows across teams.
- Identify high-value CRM use cases, including patient acquisition, retention, reactivation, audience profiling, and service line growth.
- Use CRM insights to better understand patient populations, market opportunities, and campaign audiences.
