Platinum Playbook: An Inside Look at Award-Winning Hospital Websites
Hospital Websites Day 5 Closing Keynote
Presented March 13, 2026 at 2:30 p.m. Eastern
Panelists:
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
- William “Skip” Hidlay, Vice President and Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center
Moderator:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
The panelists will share:
- What set their award–winning websites apart from competitors
- The design, UX, and content decisions that made the biggest impact
- How AI is influencing search, content strategy, and user journeys today
- Lessons learned — including what they would do differently if starting now
- How their websites continue to evolve in a fast-changing digital environment
