What Patients Really Think About AI in Healthcare and What Marketers Need to Know
There’s a tradition after the first quarter of University of Iowa football games. The whole crowd turns their back on the field to wave at the kids on the top floor of the children’s hospital behind them. The gesture fits the image of Iowans, known as “Iowa Nice,” which means you have to push a bit to find out what they really think.
Amanda Reimann, senior marketing manager at University of Iowa Health Care
For University of Iowa Health Care, that truism pointed to the need for research to understand how Iowans’ really feel about AI and use the findings to develop future messaging strategies around AI.
Morgan Lees, director of client experience at Unlock Health, and Amanda Reimann, senior marketing manager at University of Iowa Health Care, presented the research results during eHealthcare Strategy & Trends’ June virtual summit, AI in Healthcare Marketing Week, in the session, AI in the Exam Room: Managing Patient Expectations.
What did the research reveal about patient perceptions of AI, and how you can shape messaging to proactively respond to their concerns?
Read the full article to find out: How Comfortable Are Your Patients with AI?
Best regards,
Matt Humphrey
President