Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns
Presented July 16, 2025
Panelists:
- Stephanie Wierwille, Executive Vice President of Engagement, BPD
- Jessie L. Pulsipher, Marketing and Communications Manager, University of Maryland Medical Center
- Wendi Chason, Assistant Vice President of Marketing, Mount Sinai
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
Here is what you can expect:
- Discover the future of brand and healthcare storytelling — including shifts in audience behavior, AI, and tech.
- Learn ways to create bold, transformational programs that build health system brands.
- Gain actionable strategies and fresh ideas to elevate your advertising and connect more effectively with your audiences.
- Hear behind-the-scenes insights from two eHealthcare Leadership Award winners in the Best Integrated Marketing Campaign category.
- Learn how a product-specific campaign drove measurable results and stood out in a competitive landscape.
- See how a brand campaign built trust, recognition, and engagement across multiple platforms.
- Get inspired by real-world examples that blend creative storytelling with smart strategy.
- Walk away with practical tips you can apply to your own campaigns — whether you’re launching a new service or reinforcing your brand.