Inside the Real-World AI Playbooks of Leading Health Systems
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Presented December 8, 2025
Panelists:
- Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
- Lisa D. Mason, AVP, Product Design & Insights, Providence
- Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
- Stephanie Wierwille, EVP, Engagement, BPD
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Join us to learn how healthcare leaders are:
- Navigating the early stages of AI learning and adoption across large organizations
- Identifying smart, strategic opportunities for AI in marketing workflows
- Aligning AI efforts with patient trust, brand values, and data governance
- Building internal literacy and cross-functional support
- Avoiding pitfalls and pushing past pilot fatigue
- Keeping the human element at the center of AI-driven strategies
