Creating Flexible Hospital Websites That Grow with Your Organization
This session is part of
The Future of Hospital Websites Virtual Summit
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented March 12, 2026 at 1 p.m. Eastern
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Panelists:
Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
David Sturtz, Senior Vice President of Product, Geonetric
Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
Aaron Watkins, AVP, Digital Strategy, NorthBay Health
Moderator:
Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Sponsored by
Health systems are growing and evolving fast, new locations, new service lines, new consumer expectations, and a steady stream of emerging technology. But many hospital websites weren’t built to adapt easily. The result is often a digital ecosystem that gets harder to manage over time, even as expectations rise.
In this moderated panel, healthcare leaders and digital platform experts will share practical insight into how organizations are building flexible website foundations that can scale with growth, without creating more complexity behind the scenes.
The conversation will explore what it really takes to modernize your digital experience in a way that supports both today’s priorities and tomorrow’s opportunities, whether that means improving agility for content updates, reducing overreliance on IT, or preparing for capabilities like experimentation, personalization, multilingual expansion, headless delivery, and emerging AI tools.
You’ll hear perspectives on:
- How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
- How to create a scalable digital foundation that supports ongoing growth and improvement
- Where platforms and implementation partners each play a critical role in achieving long-term value
- How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords
Panelists
Meghan Eddy Crombie
Senior Enterprise Account Executive
Optimizely
Meghan Eddy Crombie is a business and technology professional specializing in digital experience and integrated marketing within the healthcare industry. She brings 15+ years of combined experience across both software and agency environments, currently working at Optimizely, with prior roles at Salesforce and Domo. Meghan has also led digital transformation initiatives on the agency side at Rightpoint, a Genpact Company and Valtech. This blend of platform and agency expertise enables her to consult holistically across the full patient lifecycle.
David Sturtz
Senior Vice President of Product
Geonetric
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Senior Vice President of Product, he combines creativity with strategic thinking to advance product initiatives and partnerships that yield tangible results for healthcare clients. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.
Julie Lindsay
Digital Strategy Consultant
Hospital Sisters Health System
Julie Lindsay is a Digital Strategy Consultant currently working with Hospital Sisters Health System to reimagine their web experience. Over the last 20+ years, Julie has helped medium to large health care systems optimize the patient care connection by building strong relationships with clinical operations, IT, compliance and legal. Previously, she led digital teams navigating complex web projects for Centura Health, SCL Health and Intermountain Health. Her experience with a variety of platforms and Epic has contributed to successful integrations that benefit patients and drive health system growth.
Aaron Watkins
AVP, Digital Strategy
NorthBay Health
Aaron Watkins is the AVP of Digital Strategy for NorthBay Health in California where he leads the strategy, team and technologies shaping digital experience for patients and consumers. Previously, Aaron has led digital experience strategy for Johns Hopkins Medicine, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?