AI Is Changing Search—But It’s Making Hospital Websites More Critical, Not Less
Brad Muncs, CEO of Symetris
Hospital websites may be evolving rapidly in the age of AI search and changing consumer behaviors, but they are far from obsolete. That was the central message delivered during a February 11 webinar hosted by eHealthcare Strategy & Trends, Hospital Websites Aren’t Dead, They’re Evolving: Practical Wins and ROI from the Past Year.
The session brought together digital leaders from health systems and industry partners to discuss what is actually changing about hospital websites, and what is not.
The panel included Brad Muncs, CEO of Symetris; Seth Kaplan, director of marketing, digital, and CX at HonorHealth; and Tara Nooteboom, director of consumer digital strategy at UCI Health.
Together, they shared insights from real-world website initiatives launched over the past year and examined how healthcare organizations can continue driving measurable results from their digital front doors.
Read the full article to learn more: Why Hospital Websites Are Becoming More Important in the Age of AI Search
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