Hackensack Meridian Health

eHealthcare Leadership Awards: Anatomy of a Winning Entry

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// By Susan Dubuque // What separates good work from award-winning work in the eHealthcare Leadership Awards? What gets recognized is not just the work itself, but also how clearly and convincingly it is presented. for practical ways to clarify your story, present your work with confidence, and yes, improve your chances of winning.

Reimagining Hospital Websites: Many Doors, One Seamless Experience

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// By Jane Weber Brubaker // Leaders from Hackensack Meridian Health, CHRISTUS Health, and Intermountain Health share their vision for using AI, authentication, and tighter portal integration to reduce friction and make it easier for patients to get care. Read on for a forward-looking vision you can use to reimagine your organization’s digital ecosystem.

The Real AI Opportunity in Healthcare Isn’t Speed — It’s Reinvention

Stephanie Wierwille

AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

AI in Healthcare: Moving from Productivity to Transformation

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// By Jane Weber Brubaker // AI already helps health systems work faster and more efficiently. But the bigger opportunity, according to leaders from Hackensack Meridian Health, Wellstar, BPD, and Marx Advisory, uses AI to fundamentally reshape how healthcare organizations operate and engage patients. The challenge now is balancing speed, innovation, and trust.

The Next Generation of Hospital Websites

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Hospital Websites Day 1 Session 1 Keynote

Presented March 9, 2026 at 2 p.m. Eastern

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How generative AI and AI Overviews are rewriting the rules of search visibility
  • The future of content design: modular, structured, and personalized
  • What today’s visitors expect from your site, and how to deliver it
  • The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
  • Why architecture, governance, and technology decisions matter more than ever
  • How to future-proof your site

The Next Generation of Hospital Websites Speakers

Watch Now  »

The Next Generation of Hospital Websites

eHST-hospital-websites-day1session1

Hospital Websites Day 1 Session 1 Keynote

Monday | March 9, 2026 | 2:00 p.m. Eastern

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

  • How generative AI and AI Overviews are rewriting the rules of search visibility
  • The future of content design: modular, structured, and personalized
  • What today’s visitors expect from your site, and how to deliver it
  • The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
  • Why architecture, governance, and technology decisions matter more than ever
  • How to future-proof your site

The Next Generation of Hospital Websites Speakers

Register Now  »

The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search

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Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life

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// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

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Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

AI Search Is Rewriting the Content Marketing Rules

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// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

2025 eHealthcare Leadership Award Winners Announced    

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// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Raising the Bar: How Award-Winning Health Systems Enhance Digital Patient Experience

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// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.

10 Outstanding Hospital Social Media Posts that Educate, Engage, and Inspire

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This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.

Helping Your Healthcare Providers Thrive on Social Media

Melissa Sher

// By Melissa Sher // This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.

4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign

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// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.

25 Years of Celebrating Excellence in Digital Healthcare Strategy

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// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.