Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Hackensack Meridian Health
The Next Generation of Hospital Websites
Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
Panelists:
- Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
- Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
- Mona Baset, Vice President, Digital Engagement, Intermountain Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
What you’ll learn:
- How generative AI and AI Overviews are rewriting the rules of search visibility
- The future of content design: modular, structured, and personalized
- What today’s visitors expect from your site, and how to deliver it
- The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
- Why architecture, governance, and technology decisions matter more than ever
- How to future-proof your site
Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search
Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
AI Search Is Rewriting the Content Marketing Rules
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
2025 eHealthcare Leadership Award Winners Announced
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
UNC Health and Hackensack Meridian Health Leaders Share Secrets on Meeting Today’s Consumer Expectations
Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Focus on Social Media: Strategic Storytelling that Builds Trust and Delivers Results
In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.
Raising the Bar: How Award-Winning Health Systems Enhance Digital Patient Experience
// By Susan Dubuque // Patient experience is no longer judged based on bedside manner or in-office interactions alone. Increasingly, it’s defined by the digital journey. This insight came during a recent member roundtable featuring eHealthcare Leadership Awards winners. Here, industry experts from Hackensack Meridian Health and UNC Health share secrets on meeting today’s consumer expectations.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
10 Outstanding Hospital Social Media Posts that Educate, Engage, and Inspire
This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.
Helping Your Healthcare Providers Thrive on Social Media
// By Melissa Sher // This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.
You’ve Got Mail: How 4 Leading Health Systems Use Email to Drive Patient Engagement and Action
Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.
4 Award-Winning Healthcare Email Marketing Examples to Inspire Your Next Campaign
// By Julie Revelant // Email is one of the most effective channels to engage and motivate patients to act. In this article, we look at four health systems that garnered awards for Best Email Content at the 2023 eHealthcare Leadership Awards. We explore their winning entries and the strategies and tactics they used to drive conversions.
25 Years of Celebrating Excellence in Digital Healthcare Strategy
// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.
“The Proof Is in the Numbers”: How Hackensack Meridian Health Turned a $90 Million Digital Investment into $1.9 Billion in Revenue
Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.
Elevate Your Impact: See Why Hackensack Meridian Health Received Top Honors at the 2023 eHealthcare Leadership Awards
// By Susan Dubuque // Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.
Winning Strategies for Digital Physician Engagement
// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.
What Drives Success for Today’s Healthcare Digital Teams?
As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More
The Digital Team of the Future
// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More
Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony
// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More
Health System Website Revamp? How to Win Over Stakeholders
When starting a health system website revamp, numerous decisions have to be made. What are the priorities? Who will have the final word? How will you align your decisions with your health system’s strategic plan? But most importantly, how will you engage your stakeholders and win their approval when doing a health system website revamp? Read More
Revamping Websites: The Art of Persuading Internal Stakeholders
// By Jane Weber Brubaker // When it comes to web redesign, everyone thinks they’re an expert. Here are some tips from the real experts on how to navigate those internal conversations. It can feel like a tug of war to be a digital marketer in a health system. Sometimes you win, and sometimes you Read More