Health System Website Revamp? How to Win Over Stakeholders
When starting a health system website revamp, numerous decisions have to be made. What are the priorities? Who will have the final word? How will you align your decisions with your health system’s strategic plan?
But most importantly, how will you engage your stakeholders and win their approval when doing a health system website revamp?
It can feel like a tug of war to be a digital marketer in a health system. Sometimes you win, and sometimes you let others win. And if it feels like you’re making the same argument over and over again, you’re not alone.
“If there’s one thing I’ve learned, if you said something 29 times you’re just getting warmed up,” says Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine.
War stories abound when the topic is internal discussions about digital transformation — and in a room full of marketers, you can imagine how many heads were nodding when Hopkins and co-presenters Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, and Lisa Williams, senior director of growth and loyalty at PeaceHealth, shared their experiences at a recent conference.
In a panel discussion moderated by John Simpson, co-founder and co-CEO of Digital Health Strategies, Hopkins, Landis, and Williams discussed the strategies they’ve developed over time for navigating conversations with internal stakeholders when doing a health system website revamp.
In our newest article, you’ll discover how these three seasoned digital marketers use their knowledge and gifts of persuasion to steer their organizations in the right direction.
You’ll also learn:
- Strategies you can use to educate your internal stakeholders on how customers use digital properties
- Tips on integrating your website content to increase effectiveness and optimize performance
- How data can be a useful tool to win over your stakeholders when doing a health system website revamp
Read the full article here: Revamping Websites: The Art of Persuading Internal Stakeholders