Hackensack Meridian Health and Ochsner Health Share Their Game Plan for Virtual Care Now and Post-Pandemic
// By Marlene Kurban //
When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and what is the plan when the pandemic subsides? Both providers and patients have gotten accustomed to video visits, but where will telehealth fit in the larger scheme of things, and will payment parity continue?
David Marlowe, principal of Strategic Marketing Concepts, posed these questions and more at a recent Strategic Health Care Marketing webinar, “The Present and Future of Telehealth,” to three industry thought leaders: Joe Brennan, telehealth consultant at Moonshot Health Consulting; Jennifer Humbert, AVP of telemedicine development and virtual inpatient monitoring at Ochsner CareConnect 360; and Pamela Landis, vice president of digital engagement at Hackensack Meridian Health. The three shared their perspectives on the challenges and opportunities that telehealth presents as part of the provider service mix.
The Need for Speed
Ochsner Health is Louisiana’s largest nonprofit academic healthcare system with 40 owned, managed, and affiliated hospitals and specialty hospitals, and more than 100 health centers and urgent care centers.