Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

March 20, 2024

Doriann Cain, Partner, Faegre Drinker

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA.

This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways to gather customer journey insights using tracking tools while protecting sensitive information and maintaining compliance with HIPAA.

The panel included:

  • Ray Mina, Head of Marketing, Freshpaint
  • Doriann Cain, Partner, Faegre Drinker
  • Bridget O’Connor, COO, Fortalice Solutions
  • Edward Rafalski, Chief Strategy & Marketing Officer, BayCare Health System

In a new article, we recap their insightful conversation, offer tips for creating a safer-by-default tech stack that still offers clear visibility into the customer journey, and share answers to these privacy-first marketing questions:

  • What it means to have a privacy-first approach.
  • Why web trackers don’t comply with HIPAA.
  • Which tools need a Business Associate Agreement.
  • Who should be involved in making these decisions and changes.
  • What options to consider for an audit.

Read the full article here: Privacy-First Marketing: HIPAA Guidance for Your Healthcare Communications

Best regards,
Matt Humphrey