Digital Marketing, Communications and Strategy for Healthcare Leaders

Healthcare Social Media: Mayo Clinic’s Social Network Facilitates Strong Response To Damaging CNN Story

October 17, 2018

Lee Aase, director of the Mayo Clinic Social Media Network and communications director for Mayo’s Social & Digital Innovation team

Throughout the growth of healthcare social media, Mayo Clinic has always been at the forefront of the movement. In 2010, Mayo founded its Mayo Clinic Social Media Network (MCSMN) “to improve health globally by enhancing the use of social networking tools.” MCSMN now serves as a professional network for people looking to improve healthcare using Read More

Healthcare Social Media: Mayo Clinic Taps Robust Social Network for a Powerful PR Response

October 5, 2018

// By Melanie Graham // In 2018, it doesn’t take much to convince healthcare leaders of the importance and impact social media has on an organization’s brand and reputation. And although it seems like the norm in today’s healthcare media landscape, it wasn’t always the case — any veteran healthcare marketer can attest that this Read More

Hospital Public Relations

Healthcare Social Media: Mayo Clinic’s Social Network Facilitates Strong Response To Damaging CNN Story

Healthcare Social Media: Mayo Clinic Taps Robust Social Network for a Powerful PR Response