Why Privacy-Focused Healthcare Marketing Drives Better Performance

Marketing

Enterprise Design for AI

December 17, 2025
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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Friday, December 12, 2025 at 1 p.m. Eastern

Panelists:

  • Victoria Davis, Group Account Director, BPD
  • Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
  • Pam Landis, VP, Digital Engagement, Hackensack Meridian

Join us to learn how healthcare leaders are:

  • Designing enterprise AI strategies that connect marketing, digital, IT, and operations rather than creating new silos
  • Defining roles, responsibilities, and decision rights for AI, including who owns what, and how work flows across teams
  • Building data and technology architectures that allow AI solutions to plug into existing systems without creating chaos
  • Establishing governance models that address risk, ethics, security, and regulatory requirements while still enabling innovation
  • Prioritizing use cases and investments so AI efforts align with organizational goals, not just individual passions, or shiny objects
  • Developing talent, training, and operating norms so teams feel confident using AI in their day-to-day work
  • Measuring impact in ways that resonate with executive leadership and support ongoing investment

day-5-session-1 Speakers

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Mount Sinai and University of Maryland Medical Center Lead with High-Impact Integrated Campaigns

September 17, 2025
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With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

August 5, 2025

// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data & Ad Campaigns

March 5, 2025
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A free white paper, published by Freshpaint

Download this eBook to learn:

  • How healthcare marketers can achieve the same level of insight and campaign optimization as leading e-commerce brands—all while staying compliant with privacy regulations like HIPAA.
  • Strategies for calculating and leveraging true CAC and ROI for smarter, service-line-specific decisions.
  • Proven approaches to demonstrate ROI to leadership and make a strong case for greater marketing investment.

Read Now  »