MD Anderson

Turning Ordinary Moments Into Extraordinary Content on Social Media

Melissa Sher

// By Melissa Sher // In her newsletter about social media, writer Rachel Karten shared advice from Dan Titmuss, a marketing expert who helps arts organizations connect with audiences: “Your brand’s ordinary is your audience’s extraordinary.” Keep reading for behind-the-scenes or day-in-the-life examples from other hospitals. They may inspire you to share something extraordinary about your hospital.

Are Your Social Media Channels Braced for Crisis?

University of Texas MD Anderson Cancer Center Logo

Most health systems today have an established social media presence. But is it ready and able to flex in times of emergency? When Hurricane Harvey struck the greater Houston area in August 2017, it left widespread flooding and devastation in its wake. With roads impassable and power outages in many areas, the University of Texas MD Read More