Transforming Patient Acquisition with AI-Powered Conversation Intelligence
Presented November 18, 2025
Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.
Your Presenters:
- Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
- Noah Brooks, Manager of Analytics & Strategy, University Hospitals
- Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll Learn:
- How to track call conversions back to the exact ad or keyword that drove them.
- How you can automate bidding strategies and optimize for high-value patient calls.
- How to improve your website by understanding which interactions led to calls.
- How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.
