AI Innovation of the Future: The Einstein Divide

Are you approaching AI like Edison — innovating by process of elimination? Or like Einstein — reimagining the universe of what’s possible?

This session is part of
AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented December 12, 2025 at 2:30 p.m. Eastern


Panelists:
Sameer Sethi, SVP, Chief AI Officer, Hackensack Meridian Health
Jason Lesandrini, Assistant Vice President of Ethics, Wellstar Health System
Stephanie Wierwille, EVP, Strategy & Innovation, BPD
Edward Marx, Chief Executive Officer, Marx Advisory

Moderated by:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care

day-5-closing-keynote Speakers


Sponsored by

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This event is free to attend thanks to our sponsor.


Artificial Intelligence is redefining how health care organizations connect with patients, craft content, and compete in crowded markets. Some leaders are aggressively experimenting with AI and upskilling their teams. Others are proceeding with caution, just dipping their toes in the water. The rest are somewhere in the middle, figuring out what makes sense.

As we wrap up this week of deep AI learning, the question the closing keynote panel will address is: Are healthcare organizations thinking big enough about the potential for AI? And if so, what is the vision for their vision for the future? Join us for a compelling conversation with three leading voices at the forefront of enterprise transformation.

You’ll Learn:

  • What early results and lessons leaders are seeing across functions
  • How to build internal fluency and prepare teams for what’s next
  • What structural, ethical, and cultural shifts are required for AI readiness
  • How to responsibly operationalize AI while protecting trust and compliance
  • How leading systems are using AI to elevate marketing, experience, and brand
  • Outside the box ideas that reimagine AI-powered organizations

Panelists


Sameer Sethi
Senior Vice President and Chief Data & Analytics Officer
Hackensack Meridian Health

Sameer Sethi is a seasoned leader and expert in healthcare data and analytics with a proven track record of enabling use of data and analytical techniques to drive distinctiveness and deliver transformative impact. He has focused his career on data, technology, and innovation for healthcare providers. Starting his healthcare career in EMR implementations motivated Sameer to find ways to use digitized medical data to improve patient care, influence clinical workflow and provider network operations. He has since operated at the cross-section of healthcare and technology to improve quality, access and cost-of-care delivery.

Sameer previously worked at Mount Sinai Health System, McKinsey, Bon Secours Mercy Health. His experiences in data and analytics roles across consulting and health systems gives him diverse perspectives on the challenges facing providers in data and insights enablement and technology adoption. Sameer and his team are currently focused on accelerating the use of Artificial Intelligence (AI) and Machine Learning (ML) to deliver high quality, affordable, more accessible, and more efficient healthcare. Recently, Sameer was named by Becker’s Hospital Review among leading hospital and health system chief data and analytics officers making an impact.

Sameer Sethi


Jason Lesandrini
Vice President of Innovation, Ethics, and Compliance
Wellstar Health System

Jason Lesandrini, PhD., is an expert in ethics and leveraging innovative techniques to build ethical capacity, leaders, team, and culture. He leads the departments of ethics, advance care planning, spiritual health, and language access services for Wellstar Health System. In this role, Dr. Lesandrini provides leadership and resources to promote ethical behavior, decision-making, and conduct aligned with the system's mission, vision, and values.

As an educator, Jason serves as a faculty member for the Physician Assistant Programs at Mercer University and South College and teaches undergraduates at Georgia Tech. He has also worked as an ethics resource for numerous national professional organizations including The American College of Healthcare Executives, The National Hospice and Palliative Care Organization, The American Board of Medical Specialties, and others.

Jason's academic degrees include a PhD in Healthcare Ethics from Duquesne University, a Master of Arts in Philosophy from Georgia State University, and a Bachelor of Arts in Philosophy from Michigan State University. In addition, he is a Certified Healthcare Ethics Consultant (HEC-C), a Leadership Professional in Ethics and Compliance (LPEC), and Fellow of the American College of Healthcare Executives (FACHE).

His research interests include the ethical implications of emerging technologies in healthcare. He has published work examining the ethics of artificial intelligence and machine learning, particularly as these technologies are increasingly integrated into clinical practice. He is widely published and has presented on ethics across the globe. 

Jason Lesandrini


Stephanie Wierwille
EVP, Strategy and Innovation
BPD

Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps healthcare brands craft and deliver compelling stories across digital, traditional, and emerging channels. With deep expertise in social-first, full-funnel marketing, she guides organizations toward marketing maturity and consumer-first engagement strategies.

With a decade of experience spanning healthcare and consumer brands, Stephanie has led digital and content strategy for organizations like MD Anderson Cancer Center, Cincinnati Children’s, Johns Hopkins Medicine, Delta Air Lines, Amazon, and Walmart. From launching TGI Fridays’ first social marketing initiatives to helping Delta reshape its approach to social media across operations, marketing, and corporate communications, she has been at the forefront of digital transformation.

Stephanie earned her MBA from the University of Illinois at Urbana-Champaign and is an adjunct professor at The University of Oklahoma. Passionate about innovation, she continues to push the boundaries of healthcare marketing, ensuring brands connect with audiences in meaningful and measurable ways.

Stephanie Wierwille


Edward Marx
Chief Executive Officer
Marx Advisory

The youngest child of Holocaust survivors, Ed moved to the United States at age 10. At 16, he served as a medical clinic janitor where he discovered his healthcare calling. Ed took successive positions as combat medic, anesthesia tech, strategic planner and technology manager. He quickly learned how the convergence of clinical, business and digital saved lives. His passion ignited, he jumped feet first into technology and operations in the C-Suite of Cleveland Clinic, NYC Health & Hospitals, Texas Health Resources and University Hospitals.

Intermixed, Ed served the supplier side as well. He was CEO for consulting firm Divurgent, global CDO for Tech Mahindra Health & Life Sciences and CIO of the Advisory Board. Concurrently, he served 15 years as an Army combat engineer officer and combat medic. Today, Ed is focused on his own advisory practice and board work. Ed does a fair amount of speaking, writing and podcasting. Some of his bestsellers include, “Voices of Innovation”, “Healthcare Digital Transformation” and for Mayo Clinic, “Patient Experience” and “Diagnosed”. His podcast “DGTL Voices” is “Top 3%” globally. His Blog, CEO Unplugged, has over 1M views. Ed is also active on YouTube, X, IG and TikTok. Most importantly, Ed is husband to Simran who holds a Doctor of Nursing (DNP). They love to dance and climb mountains. They have 5 grown children and 5 grandchildren. To stay fit, he captains TeamUSA Triathlon and climbs mountains.

Edward Marx


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