Pediatrics

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Does Your Hospital or Health System Website Align with Your Brand?

Cyr-Matt-Primacy

When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

Connecticut Children’s New Website Mirrors Its Reality

DiBona-Christina-CT-Childrens

When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More

How TikTok Can Be an Ideal Channel for Hospital Marketing

Jody Ganschinietz

In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of the latest viral TikTok video content. But the stakes were high for these two, serving as senior Read More

Not Just for Teens: Hospital Marketers and TikTok

Callista Dammann

Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing. // By Wendy Margolin // In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of Read More

Digital Ethnography Sheds New Light on Online Patient Behavior

Browell-Dean-Feedback

How well do you really understand your target audience? Whether that’s patients, prospective employees, donors, or any other stakeholders you want to reach and influence, it’s easy to make incorrect assumptions about why they behave the way they do. In the digital realm, social listening tools help organizations hear what people say online, and analyze Read More

What Is Digital Ethnography, and Why Should You Use It?

jane-brubaker

Ask the Expert, with Dean Browell, Chief Behavioral Officer at Feedback  “We want to know if there’s a gap between what they’re saying when you’re courting them from a survey standpoint, versus what they’re actually doing out in the wild.”  // By Jane Weber Brubaker // How well do you really understand your target audience? Read More

Physician-Led Effort to Bolster Community’s Mental Health Features AI Solution

Cardoso-Megan-Lowell-Genl

Nationally, more than 2.5 million youth in the U.S. have severe depression, according to The State of Mental Health in America, a report published by Mental Health America. Multiracial youth are at greatest risk. According to the report, 10.6 percent of youth in the U.S. have severe major depression, or depression that severely affects functioning, Read More