Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
performance marketing
Why Healthcare Marketers Can’t Rely on Old Playbooks Anymore
Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.
Why Privacy-Focused Healthcare Marketing Drives Better Performance
Learn how you can turn your privacy challenges into performance opportunities
Presented January 29, 2026
Your Presenters:
- Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
- Dave Twichell, Head of Marketing, Freshpaint
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll Learn:
- Why privacy compliance is more than a legal requirement; it’s a performance enabler
- How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
- Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
- How performance marketing can prove value when budgets are tight
- Proven methods to rebuild marketing insight without increasing risk
What House Call Miami Revealed About the Next Phase of Healthcare Growth Marketing
// By Chris Pace // Metrics that live in marketing-only reports rarely influence leadership decisions. But metrics that are shared across marketing, finance, and operations align organizational priorities. Learn how to clearly articulate the value of marketing in driving organizational growth and success.