Why Privacy-Focused Healthcare Marketing Drives Better Performance
A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders
Presented January 29, 2026
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Panelists:
Nardeep Singh, MSITM, Marketing Technology Manager, Renown Health
Dave Twichell, Head of Marketing, Freshpaint
Moderator:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Sponsored by
This event is free to attend thanks to our sponsor.
In recent years, healthcare marketers have faced two competing challenges: protecting consumer privacy and improving digital marketing performance. Once at odds with each other, leading healthcare organizations today are leveraging them together to drive measurable growth and build trust with consumers.
In this webinar, forward-thinking organizations will share how their strong compliance foundations power performance measurement, targeting, and optimization.
You’ll Learn:
- Why privacy compliance is more than a legal requirement; it’s a performance enabler
- How privacy-respecting tracking allows for full-funnel visibility, from ad click to appointment
- Tactics for modern, HIPAA-aligned audience segmentation and campaign targeting
- How performance marketing can prove value when budgets are tight
- Proven methods to rebuild marketing insight without increasing risk
Panelists
Nardeep Singh, MSITM
Marketing Technology Manager
Renown Health
Nardeep Singh leads marketing technology at Renown Health with a focus on practical innovation that improves patient access, communication, and operational efficiency. She oversees AI, CRM, and automation capabilities that support the system’s digital front door and long-term personalization strategy. She drove Renown’s migration to a headless CMS, integrated Epic online scheduling into Find-a-Doctor, and introduced AI tools that streamline translation, search, and content operations. She also guides the use of Salesforce Marketing Cloud to automate patient messaging across reminders, referrals, and outreach campaigns.
Nardeep built Renown’s provider data pipelines across Epic, Med Staff, and CMS platforms, reducing manual work and improving data quality across consumer touchpoints. Her work connects marketing, IT, and clinical teams around shared systems that are accurate, scalable, and easy to maintain. She holds a master’s degree in information technology management. Outside of Renown, she publishes on healthcare AI for a large and growing audience of industry professionals.
Dave Twichell
Head of Marketing
Freshpaint
Dave Twichell is a creative marketing professional with 15+ years of experience helping software companies elevate their brand, sharpen their strategy, and execute with impact. Known for building cross-functional alignment and championing modern marketing technology, he brings a thoughtful, results-driven approach to every stage of the marketing lifecycle. As the Head of Marketing at Freshpaint, Dave leads the strategy and storytelling for a platform that brings performance and privacy together for healthcare marketers — giving teams the compliant, connected data they need to see what’s working, spend smarter, and grow with confidence.
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