Provider Data Management: The Foundation for a Supercharged Marketing Strategy

Precision Marketing

Penn Medicine’s Secret to Success? Analytics.

August 8, 2018
Penn Medicine Shield Logo

When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics are a key part of Read More

Content + Analytics: Penn Medicine’s Formula for Success

August 2, 2018
Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

// By Melanie Graham // When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics Read More