The AI Search Reality Check: What Healthcare Leaders Need to Know, Measure, and Do Next
ROI & Performance Marketing Week Day 2
Presented Sept, 15, 2026
Panelists:
- Tim Shonsey, Vice President of Enterprise Marketing, Intermountain Health
- Josh Squires, Director of AI Search, Amsive Health
- Craig Blake, Healthcare Growth Executive and Industry Speaker, Amsive Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
You’ll learn:
- Understand how AI search is changing the way patients discover and evaluate healthcare.
- Determine where your organization appears, and does not appear, in AI-generated answers.
- Establish an AI visibility baseline and identify meaningful measures of progress.
- Understand where traditional search, website, and attribution metrics still provide value and where gaps are emerging.
- Connect AI visibility and patient intent to acquisition, growth, and broader business performance.
- Prioritize investment while measurement models and attribution continue to evolve.
- Build alignment and accountability across marketing, content, technology, analytics, and other key stakeholders.
- Reassess and update your marketing priorities as AI search continues to develop.
