The Next Generation of Hospital Websites

Hospital Websites Day 1 Session 1 Keynote

Monday | March 9, 2026 | 2:00 p.m. Eastern

Panelists:

• Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
• Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
• Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How generative AI and AI Overviews are rewriting the rules of search visibility
• The future of content design: modular, structured, and personalized
• What today’s visitors expect from your site, and how to deliver it
• The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
• Why architecture, governance, and technology decisions matter more than ever
• How to future-proof your site

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AI and Content: Turning Generative Tools into a Scalable Strategy

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 9, 2025 at 1 p.m. Eastern 

Panelists:

• Matt Cyr, Founder & President, Loop AI Agency
• Allie Karas, Senior Vice President of Content, MJH Life Sciences
• Carolina Anthony, Executive Director, Digital Marketing, AdventHealth

Moderated by:

• Emily Baker, AVP, Engagement Strategy, BPD

Join us to learn how healthcare leaders are:

• Translating enterprise goals into AI-informed content roadmaps that prioritize the right topics, audiences, and formats.
• Using generative AI to support audience research, content ideation, and first drafts, while preserving a strong editorial point of view.
• Establishing content standards, style guides, and prompts that help AI produce outputs aligned with brand, clinical, and accessibility requirements.
• Optimizing existing content for AI-driven search and summarization so that trusted information is more likely to surface in AI answers and recommendation engines.
• Integrating human review, legal/compliance sign-off, and fact-checking into AI-assisted workflows without overwhelming teams.
• Upskilling writers, strategists, and digital teams to use AI tools confidently — including how to spot hallucinations, bias, and gaps
• Defining KPIs and feedback loops that show where AI is helping content perform better, and where traditional approaches are still the better choice

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What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

Presented on September 24, 2025

Your Presenters:

• Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
• Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
• Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health

Moderated by:

• Stewart Gandolf, CEO, Healthcare Success

You’ll Learn:

• Why old-school keywords are obsolete — and what’s replacing them
• How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
• Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
• Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
• Concrete steps to find and fill your content gaps, and measure today’s AI-driven success

Watch Now  »