How UChicago Medicine, Northwell Health, and Modular Feedback Use Agentic AI to Deliver Personalized Patient Experiences

In 2026, when consumers can get deliveries on demand and plan custom vacations with AI, a personalized patient healthcare journey seems like a baseline expectation — not a future aspiration.

Paul Lambson, assistant vice president of consumer technology, Northwell Health

Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality.

For example, consider the simple act of ordering a Whopper at Burger King, as Andrew Chang, chief marketing officer of UChicago Medicine, did recently in a webinar during AI in Healthcare Marketing Week.

If you’re craving a Whopper, you can walk in, drive through, order online, have it delivered to your car curbside, or choose delivery. You can change your mind halfway through and decide to go through the drive-through instead. You can speak to a human or not. You can also customize every part of your Whopper.

Compare that experience to booking a simple healthcare appointment or even trying to refill your prescription. Many times, you can get help only during specific hours when a human is available.

Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication: How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare

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