TikTok: Stay True to Your Goals, Don’t Do It to Be Cool, and Other Advice from Cleveland Clinic

// By Melissa Sher // Cleveland Clinic first joined TikTok in March 2020 to combat COVID-19 misinformation. In the nearly five years since its TikTok debut, the marketing team at Cleveland Clinic has learned a great deal about creating short-form health content that resonates on the platform. Learn more in our Q&A with Amanda Todorovich.