Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More
// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More
As hospitals and health systems seek to expand their digital presence, they are increasingly turning to AI-powered tools to enhance their social media marketing strategies. So, is your organization staying on top of the AI trends? You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and type in a Read More
// By Wendy Margolin // In these early days of AI use, it can feel like magic. Naysayers will argue that AI delivers cookie-cutter responses and doesn’t create engaging content. But can it? Read this article to find out. You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and Read More
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.
Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by the World Health Organization. The following Read More
// By Jane Weber Brubaker // Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by Read More
// By Jane Weber Brubaker // “AI” and “machine learning” are terms that get batted around a lot these days. We know that there’s great promise on the clinical side to take vast amounts of data and use AI to make discoveries that would be impossible for humans to find on their own — akin Read More
The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. The world watched as people Read More
// By Althea Fung // The COVID-19 pandemic has laid bare the inequities and injustice of American society. Communities of color bore about three times the burden of COVID-19 infections and deaths as White communities. While job losses were universal, Latinos and Blacks had the highest unemployment rate — about 19 and 17 percent, respectively. Read More
When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology platforms that could help them Read More
// By Althea Fung // When Virtua Health, a southern New Jersey-based health system, acquired Lourdes Health System in 2019, the leadership team decided it would be a good time to continue to build on how the now five-hospital system was investing in its marketing initiatives. “[The marketing department] had an opportunity to build technology Read More