From Cost Center to Growth Engine: How CFOs and CMOs Agree on Marketing ROI
ROI & Performance Marketing Week Day 1 Opening Keynote
Presented September 14, 2026
Panelists:
- Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
- Jeremy Rogers, Vice President of Marketing and Digital Transformation, Beacon Health System
- Ray Mina, CEO, Freshpaint
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
You’ll learn:
- How marketing and finance teams are learning to speak the same language and align around the metrics that matter most.
- How to establish verifiable marketing ROI.
- How leading healthcare organizations move beyond channel metrics toward enterprise-wide accountability.
- How privacy-first data strategies enable better measurement and stronger executive decision-making.
- Where healthcare marketing measurement is headed, and what marketing leaders should prioritize over the next 12-24 months.
