March 18, 2026
Hospital Websites Day 2 Session 1
Presented March 10, 2026 at 1 p.m. Eastern
Panelists:
- Cynthia Li, Vice President, Client Partnership, Huge
- Joseph Unger, Senior Manager of Digital Products, Atlantic Health
- Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
- TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
In this session, you’ll learn:
- How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
- When a specialized or campaign-based site makes strategic sense — and when it doesn’t
- The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
- How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
- Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
- Which metrics truly influence leadership confidence and digital investment
- How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation
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